Twitter exodus: company faces bleak future as top executives flee

 Twitter is facing new uncertainty as a result of a growing exodus of top management and reports that mass layoffs and major platform changes are on the way.

The company's advertising and marketing executives, as well as the chief people and diversity officer, the general manager for core technologies, the head of product, and the vice-president of global sales, have all announced their departures. Elon Musk fired the CEO, Parag Agrawal, the CFO, Ned Segal, and the head of legal affairs and policy, Vijaya Gadde, shortly after taking over the company last week.

Sarah Personette, the chief customer officer and ad boss who had expressed interest in working with Musk, resigned on Tuesday, adding to advertisers' uncertainty about how the social media company will change under its new ownership.

Dalana Brand, the chief people and diversity officer, announced her resignation last week in a LinkedIn post on Tuesday. Nick Caldwell, the general manager for core technologies, confirmed his departure on Twitter, changing his bio to "former Twitter exec" by Monday night.

According to Reuters, Twitter's chief marketing officer Leslie Berland, head of product Jay Sullivan, and vicepresident of global sales Jean-Philippe Maheu have all left the company. It was unclear whether they resigned or were asked to leave.

Job cuts have been reported even before Musk officially took over. According to the most recent Bloomberg report, Twitter's new billionaire owner plans to cut 3,700 jobs, or roughly half of the company's workforce, in order to cut costs, and will also ask employees to return to the office. According to the report, Musk intends to begin charging for Twitter "blue check mark" verification as early as next week.

Several employees told Reuters that they are still receiving little information about the company's future. Twitter cancelled a check-in call and an all-staff meeting scheduled for Wednesday last week.

Meanwhile, Musk's team plans to meet with advertisers in New York next week, as the company's increasingly concerned customers raise concerns about the possibility of harmful content appearing alongside their advertisements.

Since Musk's takeover, hateful content has skyrocketed. According to the Network Contagion Research Institute, which identifies "cyber-social threats," use of the n-word on Twitter has increased by nearly 500%.

On Tuesday, a coalition of over 40 advocacy organisations, including the NAACP and Free Press, sent an open letter to Twitter's top 20 advertisers, requesting that they pull their ads if Musk undermines content moderation on the platform.

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